All Players are Equal, but if We Win, Some are More Equal than Others: Sentiment Inequality in Pre- and Post-match Online Supporter Discourse
Published online on May 29, 2026
Abstract
Communication & Sport, Ahead of Print.
This study examines racial disparities in emotional expression within online football fandom by analyzing sentiment in YouTube comments referring to white players and players of color across different match contexts (previews, wins, losses, and draws). ...
This study examines racial disparities in emotional expression within online football fandom by analyzing sentiment in YouTube comments referring to white players and players of color across different match contexts (previews, wins, losses, and draws). ...