The Role of Sports Commentary: Viewer’s Cognitive and Affective Responses and Moderating Effect of Prior Knowledge

Siye Kim, Byungjae Min, Daehwan Kim, College of Information Technology and Convergence, Pukyong National University, Republic of Korea, Department of Sport Science, College of Sport Science, Sungkyunkwan University, South Korea

Communication & Sport

Published online on June 15, 2026

Abstract

Communication & Sport, Ahead of Print.
Grounded in the Cognitive Theory of Multimedia Learning and the cognitive–affective–conative model, this study examines how the presence versus absence of sports commentary shapes viewers’ cognitive and affective responses and, ultimately, viewing ...