Red Lines and Green Lights: Identity Work of Nonprofit Organizations in Business Partnerships
Business & Society: Founded at Roosevelt University
Published online on May 30, 2026
Abstract
Business & Society, Ahead of Print.
Nonprofit organizations (NPOs) are increasingly partnering with businesses, a trend that often poses challenges such as accusations of “selling out,” mission drift, and even questions over organizational identity (i.e., “who we are as an organization”). ...
Nonprofit organizations (NPOs) are increasingly partnering with businesses, a trend that often poses challenges such as accusations of “selling out,” mission drift, and even questions over organizational identity (i.e., “who we are as an organization”). ...