From Communication to Revenue: The Impact of Digital Attention on European Football Clubs
Published online on June 05, 2026
Abstract
American Behavioral Scientist, Ahead of Print.
This study aims to examine the relationship between the revenues of major European football clubs and the level of public attention they generate. The central objective is to assess to what extent digital visibility, measured through Google Trends, is ...
This study aims to examine the relationship between the revenues of major European football clubs and the level of public attention they generate. The central objective is to assess to what extent digital visibility, measured through Google Trends, is ...