Socialites in consumer culture: A Socio-marketing perspective

Gianluigi Guido, Marco Pichierri, Alessandro M. Peluso, Gabriele Litti, Department of Management and Economics, University of Salento, Department of Economics, Management and Business Law , University of Bari , Aldo Moro

Journal of Consumer Culture

Published online on June 03, 2026

Abstract

Journal of Consumer Culture, Ahead of Print.
Researchers and marketing practitioners have long been intrigued by the impact that famous individuals can wield over consumer behavior and cultural trends. This paper focuses on the “socialite” – an individual who is extremely well-known in the public ...