Natural wine as a cultural field: Consumers, professionals and symbolic struggles over authenticity and regulation

Eva Parga Dans, Pablo Alonso González, Raimundo Otero Enríquez, Rubén Barroso Martínez, Jordi Ballester, Research Group of Social Sciences, Food and Heritage , Instituto de Productos Naturales y Agrobiología , La Laguna, Grupo de Estudios Territoriales, Universidade da Coruña, A Coruña, Institut Universitaire de la Vigne et du Vin-UMR CSGA, Université de Bourgogne

Journal of Consumer Culture

Published online on May 26, 2026

Abstract

Journal of Consumer Culture, Ahead of Print.
Despite the lack of an official and widely agreed definition, “natural wine” has given rise to a transnational movement and a distinctive market segment. Drawing on Bourdieu’s notion of cultural fields, recent research has conceptualized natural wine as ...