{"__content__"=>"\n Objectives\n \n \n Methods\n \n \n Results\n \n \n Conclusions\n \n ", "p"=>[{"__content__"=>"This study examined the effectiveness of a novel voice message intervention in reducing shoplifting in supermarket stores."}, {"__content__"=>"Six different messages were introduced to 13 experimental stores, with three stores as controls. The messages were delivered via a human-shaped device resembling a police officer, equipped with a motion sensor and a speaker. The study spanned two two-month periods, with different messages in each period. The loss rates of seven targeted items were recorded at the end of each period and compared with those of the same month of the previous year."}, {"__content__"=>"Effects varied across product categories, with nonuniform reduction across all items. The message appealing to moral norms and conscience was the most effective in preventing shoplifting."}, {"__content__"=>"These findings show that moral appeals made via voice messages can reduce shoplifting in certain contexts. This approach offers a low-cost and easily implementable alternative to conventional store layout modifications."}]}