Brain rot: Cognitive decomposition as a structural externality of attention assetization
Published online on May 25, 2026
Abstract
New Media & Society, Ahead of Print.
While brain rot has entered the popular lexicon as a marker of cultural-intellectual decline, this article theorizes it as a systemic condition of late-capitalist survival. Integrating world-systems analysis with the critique of the attention economy, I ...
While brain rot has entered the popular lexicon as a marker of cultural-intellectual decline, this article theorizes it as a systemic condition of late-capitalist survival. Integrating world-systems analysis with the critique of the attention economy, I ...