Is It Fair to be Accurate? Moral-Emotional Responses to Organizations’ AI Orientation Choices
Business & Society: Founded at Roosevelt University
Published online on May 25, 2026
Abstract
Business & Society, Ahead of Print.
While research on algorithmic decision-making has grown substantially, little is known about people’s moral reactions to organizations’ artificial intelligence (AI) orientation choices. Drawing on deonance theory, we hypothesize that an organization’s ...
While research on algorithmic decision-making has grown substantially, little is known about people’s moral reactions to organizations’ artificial intelligence (AI) orientation choices. Drawing on deonance theory, we hypothesize that an organization’s ...