Viral tourism destination recommendation: Experience economy and perceived value
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on May 21, 2026
Abstract
Journal of Vacation Marketing, Volume 32, Issue 3, Page 763-780, July 2026.
With the deep penetration of social media, tourists’ recommendations have become a key driver enabling niche or nonmainstream destinations to achieve viral popularity. This study develops an integrated framework incorporating tourism experiences (...
With the deep penetration of social media, tourists’ recommendations have become a key driver enabling niche or nonmainstream destinations to achieve viral popularity. This study develops an integrated framework incorporating tourism experiences (...