Destination uniqueness: Scale development and examine impacts on ethnic minority tourism
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on May 20, 2026
Abstract
Journal of Vacation Marketing, Volume 32, Issue 3, Page 781-795, July 2026.
Although the uniqueness of destinations is essential, the concept of destination uniqueness has not been fully explored. Based on ethnic minority destinations, this research aims to develop a measurement scale of destination uniqueness and examine its ...
Although the uniqueness of destinations is essential, the concept of destination uniqueness has not been fully explored. Based on ethnic minority destinations, this research aims to develop a measurement scale of destination uniqueness and examine its ...