“If you’re Not in the Tribe, you’re Automatically Bad”: How the Sports Fan Navigates Their Own Digital Identity
Published online on May 20, 2026
Abstract
Communication & Sport, Ahead of Print.
Digital media platforms have become central spaces where sports fans engage, form communities, and construct their identities. These platforms also give rise to sports influencers and creators who reshape how fans perceive and perform fandom. Yet, digital ...
Digital media platforms have become central spaces where sports fans engage, form communities, and construct their identities. These platforms also give rise to sports influencers and creators who reshape how fans perceive and perform fandom. Yet, digital ...