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Tourists’ Mindsets and the Adoption of ChatGPT for Travel Services: A Moderated-Mediation Model of Self-Efficacy, Anxiety, and Social Influence

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Journal of Travel Research

Published online on

Abstract

Journal of Travel Research, Ahead of Print.
Tools generating artificial intelligence (AI) such as ChatGPT are reshaping travel planning, yet the psychological factors driving their adoption remain unclear. This study addresses this gap by examining how the beliefs in tourists’ mindsets about the ...