MetaTOC stay on top of your field, easily

Does the Intention–Usage Gap Exist in Mobile Trading Apps? A Moderated Moderation Analysis

,

IIM Kozhikode Society & Management Review

Published online on

Abstract

IIM Kozhikode Society & Management Review, Ahead of Print.
The financial market has changed rapidly due to the growth of the digital economy, supported by affordable internet access and the widespread use of mobile applications. Mobile trading apps have made stock market participation easier, enabling investors ...