Can winter sport nostalgia stimulate tourists’ motivation during the off-season? A two-wave longitudinal study
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on May 13, 2026
Abstract
Journal of Vacation Marketing, Ahead of Print.
Drawing on theories of sport nostalgia and motivation, this study proposed a Seasonal Nostalgia-Motivation-Intention (SNMI) framework within active sport tourism to explain seasonal transitions. Given the strong seasonality and alpine setting of winter ...
Drawing on theories of sport nostalgia and motivation, this study proposed a Seasonal Nostalgia-Motivation-Intention (SNMI) framework within active sport tourism to explain seasonal transitions. Given the strong seasonality and alpine setting of winter ...