Inclusion by exclusion: Contextualizing the context of Black Joy
Published online on May 11, 2026
Abstract
Marketing Theory, Ahead of Print.
This paper explores the concept of Black Joy within the context of marketplace exclusion during the heightened racial capitalism of the COVID-19 pandemic. Using Lefebvre’s conceptualization of the production of space as an analytic framework and a ...
This paper explores the concept of Black Joy within the context of marketplace exclusion during the heightened racial capitalism of the COVID-19 pandemic. Using Lefebvre’s conceptualization of the production of space as an analytic framework and a ...