Artificial Intelligence Adoption in Travel: The Motivation–Adoption–Outcome (MAO) Model
Published online on May 07, 2026
Abstract
Journal of Travel Research, Ahead of Print.
Artificial Intelligence (AI) technologies have become increasingly integrated into travel experiences. Understanding how and why travelers adopt these technologies and whether they will continue to use them is essential. This study adopts a qualitative ...
Artificial Intelligence (AI) technologies have become increasingly integrated into travel experiences. Understanding how and why travelers adopt these technologies and whether they will continue to use them is essential. This study adopts a qualitative ...