Winning the Sky Race: Analyzing the Competitiveness of Airline Guest experience Through Theory-Driven Impact Asymmetry Competitor Analysis
Published online on May 08, 2026
Abstract
Journal of Travel Research, Ahead of Print.
Superior experience management is necessary to maintain a competitive advantage in the tourism, travel, and hospitality industry. However, previous research has predominantly focused on the direct relationship between evaluations of service attributes and ...
Superior experience management is necessary to maintain a competitive advantage in the tourism, travel, and hospitality industry. However, previous research has predominantly focused on the direct relationship between evaluations of service attributes and ...