Shaping Interpersonal Communication About Persuasive Media Campaigns by Inducing Critical Versus Collective Orientations
Published online on May 07, 2026
Abstract
Communication Research, Ahead of Print.
Individuals process persuasive campaign messages intra- and interpersonally with the goal of either accurately evaluating the advocacy or defending against it. In an experiment, messages that argued for reducing consumption of sugar-sweetened beverages ...
Individuals process persuasive campaign messages intra- and interpersonally with the goal of either accurately evaluating the advocacy or defending against it. In an experiment, messages that argued for reducing consumption of sugar-sweetened beverages ...