The Emancipation Paradox: When AI-Enhanced Personalization Undermines Consumer Agency and What Socially Responsible Marketing Requires
Published online on May 06, 2026
Abstract
Journal of Macromarketing, Ahead of Print.
This paper addresses a wicked problem in algorithmic consumer culture, as originally theorized by Rittel and Webber and applied to macromarketing by Wooliscroft: AI-enhanced personalization systems, designed to serve consumer preferences, frequently ...
This paper addresses a wicked problem in algorithmic consumer culture, as originally theorized by Rittel and Webber and applied to macromarketing by Wooliscroft: AI-enhanced personalization systems, designed to serve consumer preferences, frequently ...