Angry and Alerted, Happy and Informed? An Experience Sampling Study on the Relationship Between Sentiment, Affect, and Attention Toward Campaign Communication
Published online on May 06, 2026
Abstract
Communication Research, Ahead of Print.
This study examines how emotional reactions to campaign communication relate to attentional processes and, ultimately, to general interest in a political campaign. Drawing on appraisal theories of emotion and the broaden-and-build theory, we argue that ...
This study examines how emotional reactions to campaign communication relate to attentional processes and, ultimately, to general interest in a political campaign. Drawing on appraisal theories of emotion and the broaden-and-build theory, we argue that ...