The many meanings of measure: Social media metrics and their implications for collective organizing in the influencer economy
Published online on May 05, 2026
Abstract
New Media & Society, Ahead of Print.
The professional cultural production of social media influencers is mediated by social media metrics. However, metrics are the site of significant ambiguity and contest across the influencer economy. What meanings and meaningfulness do these cultural ...
The professional cultural production of social media influencers is mediated by social media metrics. However, metrics are the site of significant ambiguity and contest across the influencer economy. What meanings and meaningfulness do these cultural ...