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The Ghosts of the Agora: Classical Rhetoric as a Framework for Understanding Misinformation, Populism, and Polarization in Health Communication

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American Behavioral Scientist

Published online on

Abstract

American Behavioral Scientist, Ahead of Print.
What constitutes quality health information is conventionally framed in epistemic terms: accuracy, evidential rigor, methodological transparency. This article argues that such criteria, while necessary, are insufficient. Health communication operates ...