Will AI Dominate Your Decisions? Matching AI Role Types to Destination Personalities During the Tourism Recommendations
Published online on May 02, 2026
Abstract
Journal of Travel Research, Ahead of Print.
Tourists are increasingly relying on artificial intelligence (AI) recommendations for travel decisions, but rigid content severely limits recommendation persuasiveness. This paper examines the matching effect and mechanism between AI role type and ...
Tourists are increasingly relying on artificial intelligence (AI) recommendations for travel decisions, but rigid content severely limits recommendation persuasiveness. This paper examines the matching effect and mechanism between AI role type and ...