Framing “Japa” as escape: A case study of discursive strategies and ideological positioning in migration advertisements by the TravelBySelf agency
Published online on May 02, 2026
Abstract
Discourse & Communication, Volume 20, Issue 3, Page 381-403, June 2026.
The termJapa—a Yoruba expression meaning “to flee”—has become a popular shorthand for the growing trend of emigration among Nigerians, particularly youth and professionals seeking better opportunities abroad. While existing studies have examined the ...
The termJapa—a Yoruba expression meaning “to flee”—has become a popular shorthand for the growing trend of emigration among Nigerians, particularly youth and professionals seeking better opportunities abroad. While existing studies have examined the ...