Sell your soul for a pot of gold: Privacy paradox in surveillance capitalism

Henrique Fátima Boyol NganCentre for Education Quality Management, Macao University of Tourism , Colina de Mong-Há, Chong Fo LeiFaculty of Creative Tourism and Intelligent Technologies, Macao University of Tourism , Colina de Mong-Há, ChinaFaculty of Data Science, City University of Macau, Avenida Padre Tomás Pereira Taipa

Tourism and Hospitality Research

Published online on September 30, 2024

Abstract

Tourism and Hospitality Research, Volume 26, Issue 2, Page 278-289, April 2026.
The current study aims to examine the underlying psychological processes involved in privacy protection behaviors among tourists in retail environments using surveillance technologies. Protection Motivation Theory (PMT) and Privacy Calculus Theory (PCT) ...