Leveraging user-generated content (UGC) in pre-travel behavior: A PLS-SEM and necessary conditions analysis (NCA) approach
Tourism and Hospitality Research
Published online on October 21, 2024
Abstract
Tourism and Hospitality Research, Volume 26, Issue 2, Page 305-325, April 2026.
Online review reading is almost ritualistic before making any purchases. Building on social cognition theory, uses and gratification theory, and stimulus organism response theory, this study explores user-generated content (UGC) attributes affecting ...
Online review reading is almost ritualistic before making any purchases. Building on social cognition theory, uses and gratification theory, and stimulus organism response theory, this study explores user-generated content (UGC) attributes affecting ...