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Beyond travel! What’s TRENDing in sustainable tourism? An investigation through the lens of travel influencers’

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Tourism and Hospitality Research

Published online on

Abstract

Tourism and Hospitality Research, Volume 26, Issue 2, Page 326-338, April 2026.
This study aims to identify factors that social media travel influencers (SMTIs) perceive to contribute to the long-term success of tourist destinations. This qualitative study involved in-depth interviews with 22 SMTIs who have a significant presence on ...