The influence of service failures on brand hate and hotel switching in five-star hotels
Tourism and Hospitality Research
Published online on April 17, 2026
Abstract
Tourism and Hospitality Research, Ahead of Print.
This study examines the effects of negative service cues on brand hate and hotel switching among five-star hotel guests. Data were collected via an online survey from guests of the five top-rated five-star hotels in Syria. A quantitative approach was ...
This study examines the effects of negative service cues on brand hate and hotel switching among five-star hotel guests. Data were collected via an online survey from guests of the five top-rated five-star hotels in Syria. A quantitative approach was ...