Co-creation of perceived place value by tourism actors in different countries

John Nadeau, Herbert Woratschek, Norm O, Tim Ströbel, Nadège Levallet, Cape Breton University, University of Bayreuth, Graduate School of Business, University of Maine, Maine Business School, University of Maine

Tourism and Hospitality Research

Published online on April 18, 2026

Abstract

Tourism and Hospitality Research, Ahead of Print.
This research examines gaps in the co-creation of value literature to address the need for (i) quantitative research in different visitor settings, (ii) deeper knowledge of the impact of different destination actors on visitor perceptions, and (iii) ...