Beyond subjective norms and passion: The interplay of self-efficacy, intention, psychological capital, and firms performance in shaping entrepreneurial persistence behavior

Sayed Darwish ElgarhyTourism Studies , Research Consultant, Department of Studies , Center of Poll , Saudi ArabiaAssistant Professor, Department of Tourism Studies, Higher Institute of Tourism and Hotels, King Marriott, Salman AlotaibiDepartment of Tourism and Hotel Management, College of Tourism and Archeology, King Saud University, Saudi Arabia

Tourism and Hospitality Research

Published online on April 01, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
This study explores how subjective norms and entrepreneurial passion influence business performance in the tourism and hospitality sectors using the Theory of Planned Behavior (TPB). Data were collected using convenience sampling from 320 managers and ...