Beyond travel experience: Interplay of storytelling, extraversion, and excitement

Sayed Darwish Elgarhy, Thaib Alharethi, Tourism Studies , Research Consultant, Department of Studies , Center of Poll , Saudi Arabia, Department of Tourism Studies, Higher Institute of Tourism and Hotels, King Marriott, Department of Travel and Tourism Management, King Abdulaziz University, Saudi Arabia

Tourism and Hospitality Research

Published online on May 13, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
Using SOR theory, this paper investigates how storytelling, extraversion, and excitement affect TIBB via tourists’ impulsive buying tendencies. The data were collected using the quantitative method from 349 customers. 10 hypotheses about the targeted ...