Traveling green: A mixed-methods study examining the drivers of sustainable tourism behavior
Tourism and Hospitality Research
Published online on May 24, 2025
Abstract
Tourism and Hospitality Research, Ahead of Print.
Facing rising environmental concerns, tourists increasingly favor destinations committed to sustainability and responsible practices. This study examines how intrinsic motivations (green self-motivation), societal norms (green social norms), and perceived ...
Facing rising environmental concerns, tourists increasingly favor destinations committed to sustainability and responsible practices. This study examines how intrinsic motivations (green self-motivation), societal norms (green social norms), and perceived ...