Unveiling the digital dining revolution: Exploring the adoption and implications of digital restaurant menus in food and beverage enterprises
Tourism and Hospitality Research
Published online on July 19, 2025
Abstract
Tourism and Hospitality Research, Ahead of Print.
The purpose of this study is to systematically investigate the adoption of Digital Restaurant/Bar Menus (DRMs) and their implications for Food and Beverage Enterprises (FBEs) and customers, addressing a significant research gap in the existing literature. ...
The purpose of this study is to systematically investigate the adoption of Digital Restaurant/Bar Menus (DRMs) and their implications for Food and Beverage Enterprises (FBEs) and customers, addressing a significant research gap in the existing literature. ...