Smart, sustainable, and ethical: Challenging the role of perceived value in a global south tourism context

Andhi SukmaFaculty of Economic and Business, Widyatama University, Louie A DivinagraciaGraduate School of Business, University of the East, Fansuri MunawarMaster of Management, Widyatama University

Tourism and Hospitality Research

Published online on August 01, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
This study examines the influence of digital engagement, innovative tourism technologies, ecological value, and destination image on sustainable tourism intention in the Global South. Integrating the Theory of Planned Behavior (TPB) and the Value-Belief-...