Mastering the digital dialogue: How restaurant managers tackle positive and negative eWOM in the UAE restaurant industry
Tourism and Hospitality Research
Published online on September 13, 2025
Abstract
Tourism and Hospitality Research, Ahead of Print.
This study examines how restaurant managers strategically respond to online reviews through electronic word-of-mouth (eWOM), distinguishing between approaches for positive and negative feedback. Using a multi-method research design, the study first ...
This study examines how restaurant managers strategically respond to online reviews through electronic word-of-mouth (eWOM), distinguishing between approaches for positive and negative feedback. Using a multi-method research design, the study first ...