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The effect of product display, availability upon perceived safety and perceived quality for word of mouth and food brand’s loyalty

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Tourism and Hospitality Research

Published online on

Abstract

Tourism and Hospitality Research, Ahead of Print.
The purpose of this study is to identify the features or affordances of a system that allows its users to be loyal. A survey instrument collected data from 318 respondents by a snowball sampling technique. Such data was analysed by Smart PLS. An ...