Towards a better understanding of tourist satisfaction in ethnic-minority villages: A sentiment analysis approach

Wang Qiong, Ahmad Shuib, Erose Sthapit, Brian Garrod, Rural Tourism and Marketing, School of Economics and Management, Chongqing University of Arts and Sciences, School of Hospitality, Taylors University, Kuala Lumpur, Department of Marketing, International Business, Manchester Metropolitan University, School of Hospitality and Tourism Management, Sunway University, School of Management, Swansea University

Tourism and Hospitality Research

Published online on September 24, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
Using online reviews, this study explores the factors influencing visitor satisfaction in the context of ethnic-minority village tourism. Tourist satisfaction is a critical determinant of destination sustainability, particularly in rural ethnic minority ...