The effects of cognitive perception and destination trust on intention to visit: The moderating role of social media influencers

Özcan Zorlu, Ali Avan, İlknur Mazan, Department of Tourism Guidance, Afyon Kocatepe University, Department of Tourism Management, Afyon Kocatepe University, Department of Tourism and Hotel Management, Uşak University

Tourism and Hospitality Research

Published online on October 24, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
The purpose of this study is to reveal a deeper understanding of the relationship between cognitive perception (CP), destination trust (DT), and intention to visit (IV) in terms of demonstrating the effects of tourists’ CP on DT and the moderating role of ...