How are tourists segmented in Europe and the United States using smart technologies?

Christina KoutraCollege of Business, Abu Dhabi University, Abu Dhabi, Estrella Diaz SanchezSchool of Law and Social Sciences, University of Castilla-La Mancha, Charilaos MertzanisCollege of Business, Abu Dhabi University, Abu Dhabi, Malcolm Cooper, Ritsumeikan Asia Pacific University

Tourism and Hospitality Research

Published online on November 03, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
The main aim of this research is to reveal innovative clusters of tourists based on their use of smart technologies when they are planning and/or visiting a destination. A latent class analysis was conducted that considered the information sources used by ...