The ‘Three Cs’ of food Influencers: An examination of characteristics, closeness, and content attributes in tourism
Tourism and Hospitality Research
Published online on November 14, 2025
Abstract
Tourism and Hospitality Research, Ahead of Print.
Influencer marketing has emerged as a powerful tool in promoting food tourism, particularly illustrated by the “Keith Lee Effect,” highlighting how influencer-driven content can attract and engage potential travelers. Despite the growing recognition of ...
Influencer marketing has emerged as a powerful tool in promoting food tourism, particularly illustrated by the “Keith Lee Effect,” highlighting how influencer-driven content can attract and engage potential travelers. Despite the growing recognition of ...