How destination familiarity and communication shape recommendation intentions: Evidence from post-crisis tourism in Thailand

Kareem M Selem, Mohsin Raza, Rimsha Khalid, Hotel Management Department, Faculty of Tourism and Hotels, Suez Canal University, Faculty of Hospitality and Tourism, Prince of Songkla University, Phuket Campus

Tourism and Hospitality Research

Published online on November 25, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
Grounded in attachment and destination image theories, this paper explores how destination positioning shapes the relationships among recommendation intentions, destination familiarity, and communication. This paper also analyzes the moderating effect of ...