Validating the AR entertainment experience scale: Impacts on destination image and tourist behaviour among young tourists

Rohit Chauhan, Mandeep Bharti, Ankit Shukla, Himanshu Jishtu, Mittal School of Business, Lovely Professional University, School of Hotel Management and Tourism, Lovely Professional University, Faculty of Liberal Arts, Rajamangala University of Technology, Khlong Hok, Department of Hospitality and Tourism Jalandhar, Kanya Maha Vidyalaya

Tourism and Hospitality Research

Published online on December 09, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
This study develops and validates a measurement scale for Augmented Reality Entertainment Experience (AREE) and examines its influence on tourist satisfaction, destination image, and revisit intentions among young museum travellers. The research ...