From trust to booking intention: Navigating post-pandemic consumer expectations in the hotel industry

Ran Liu, Ge Gao, Ruoqing Zhang, Nusser Raajpoot, Yizhen Liu, Joseph Bonnici, Central Connecticut State University, New Britain, Jilin University, University of Connecticut

Tourism and Hospitality Research

Published online on December 22, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
This study investigates the impact of the COVID-19 pandemic on consumer trust in the hotel industry, focusing on how the dynamics of trust as a determinant of consumer booking intentions have evolved. Grounded in Social Contagion Theory, the research ...