Value co-destruction for contagion of tourist misbehaviour: The moderating role of moral disengagement and social norm
Tourism and Hospitality Research
Published online on March 11, 2026
Abstract
Tourism and Hospitality Research, Ahead of Print.
The contagion of tourist misbehaviour is a challenging issue in visitor management. The mechanism of how some tourists’ misbehaviours lead to other tourists’ misbehaviours is worth investigating. This study adopted Situational Action Theory (SAT) as a ...
The contagion of tourist misbehaviour is a challenging issue in visitor management. The mechanism of how some tourists’ misbehaviours lead to other tourists’ misbehaviours is worth investigating. This study adopted Situational Action Theory (SAT) as a ...