Chatbot usage at fast food restaurants in Ghana: Exploring the perception-attitude-behaviour nexus

Benjamin Appiah OseiDepartment of Hospitality and Tourism Studies, School of Business, Kwame Nkrumah University of Science and Technology, Bridget Emefa AflakpuiDepartment of Hospitality and Tourism Studies, School of Business, Kwame Nkrumah University of Science and Technology, Francis Nartey Amponsah Adamtey, University of Westminster, Ricky Yao NutsugbodoDepartment of Ecotourism, Recreation and Hospitality, University of Energy and Natural Resources

Tourism and Hospitality Research

Published online on November 28, 2024

Abstract

Tourism and Hospitality Research, Ahead of Print.
As hospitality businesses including fast food restaurants continue to rebound after COVID-19, immersive technologies (e.g., chatbots) have become essential tools for the industry’s survival. Chatbots allow for accurate orders to be made at restaurants as ...