Should independent upmarket hotels work with daily deals platforms? An empirical case study from Switzerland
Tourism and Hospitality Research
Published online on December 21, 2024
Abstract
Tourism and Hospitality Research, Ahead of Print.
Daily deals platforms (DDPs) are perceived as an attractive means for hospitality merchants to acquire and retain new customers and generate ancillary revenues. However, these potential benefits come at the cost of steeply discounted prices and high ...
Daily deals platforms (DDPs) are perceived as an attractive means for hospitality merchants to acquire and retain new customers and generate ancillary revenues. However, these potential benefits come at the cost of steeply discounted prices and high ...