Customer participation behavior and customer citizenship behavior in hotels: Testing co-production and value-in-use as mediators

Jinous SadighhaResearch Centre for Tourism, Sustainability and Well-being , Faculty of Economics, Universidade do Algarve , Patrícia PintoResearch Centre for Tourism, Sustainability and Well-being , Faculty of Economics, Universidade do Algarve , Manuela GuerreiroResearch Centre for Tourism, Sustainability and Well-being , Faculty of Economics, Universidade do Algarve , Ana Cláudia CamposResearch Centre for Tourism, Sustainability and Well-being , Faculty of Economics, Universidade do Algarve

Tourism and Hospitality Research

Published online on January 10, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
This study investigates customers’ contribution to value co-creation by exploring the associations between customer co-creation behavior, including customer participation and customer citizenship behavior, and co-creation processes, namely, co-production ...