Examining customers’ continuous intention to use self-service kiosks: An extended approach in the context of fast food restaurants using the technology readiness index and technology acceptance model

Fadi Amiri, Farah ShishanDepartment of Marketing, School of Business, University of Jordan, Saleh BaziDepartment of Marketing, Faculty of Business, Yarmouk University, Rawan NimriDepartment of Tourism, Sport and Hotel Management, Griffith University, Zaid ObeidatDepartment of Marketing, School of Business, University of Jordan

Tourism and Hospitality Research

Published online on March 01, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
In response to the increasing demand for faster checkouts, shorter wait times, and enhanced customer experiences in fast-food establishments, the use of self-service kiosks is on the rise. This study employs an integrative framework combining the ...