Exploring virtual reality’s role in addressing cognitive leisure constraints: Insights from Indian BOP tourists
Tourism and Hospitality Research
Published online on January 13, 2026
Abstract
Tourism and Hospitality Research, Ahead of Print.
Considerable research has examined the impact of virtual reality (VR) on tourism for affluent groups; however, its effects on Base of the Pyramid (BOP) consumers remain largely unexplored. This study examines factors shaping travel intentions among BOP ...
Considerable research has examined the impact of virtual reality (VR) on tourism for affluent groups; however, its effects on Base of the Pyramid (BOP) consumers remain largely unexplored. This study examines factors shaping travel intentions among BOP ...